BENETTON FLORENCE

Retail 
Flagship store design
Florence, ITA, 2021

Recycled and energy saving materials as a set for even more sustainable collections: the new Benetton flagship store concept in Florence, curated by ZPSTUDIO, is a candidate to be a real trailblazer for a new approach to retail with low environmental impact.
Every single element of this store design has been devised with a view to upcycling materials either from production waste, or using recovered raw materials (such as the wood flooring made of slats coming from the forests in the Dolomites and Venetian pre-Alps, devastated by the hurricane Vaia in 2018).

Commission
Project management and design development

Client
Benetton

Team
Laura Santoro

Photo
ZPSTUDIO